creative direction + writing
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Santa's Stream-Along | T-Mobile

T-MOBILE | SANTA’S STREAM-ALONG

Part-Zoom call, part-sleigh ride, Santa’s Stream-along brought the magic of the North Pole to kids across the country. I pitched the concept to T-Mobile and developed the Stream-along from its small beginnings (see my doodle below) to a full-fledged digital activation that took the Holidays by storm.

ECDs: SLATE DONALDSON/KINDRA MEYER
CD: Brian Choi
ACD ART: melissa neborsky
ACD COPY: DoM valdez
AD: Kelly KIM
CW: Brian O’Neill
JR AD: Adi Kwiatek
JR CW: katie MErifield
AGENCY + production: .monks

CASE STUDY

WATCH A SLEIGH RIDE WITH SANTA

WATCH THE FULL ANIMATION SEQUENCE