creative direction + writing
Capital One 111924 Decision ST Web Mix-high.gif

Focus in | Capital One Business

Focus In | Capital One BUSINESS

After completing the 'What If' campaign, Capital One requested a new animation to launch their Business Card Preapproval tool. I concepted, wrote, and provided creative direction for three videos that use the same animation but feature different messaging focused on varying consumer pain points.

GCD: Laura mccarthy-holmes
CD: Dom VALDEZ
ACD.CW: Brian O’neill
AD: RAE Scarfo
animation Director: LIESJE KRAI
ANIMATOR: Alice Hur
DESIGNER: CHAY schmidt
AGENCY: .MONKS